Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's products
Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's products. The two companies previously ran a contest for viewers to send in potential ads promoting T-Mobile's "Fav 5" campaign where winning submissions were voted for online and eventually broadcast on-air. The latest contest centers on T-Mobile's Sidekick LX device, and closes on February 25, 2008. Current has run several Viewer-Created Ad Messages (VCAM) Assignments since it was launched in 2005.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT