Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's products
Current TV and T-Mobile are teaming up again to challenge the cable channel's viewers to send in video ads online, promoting the wireless company's products. The two companies previously ran a contest for viewers to send in potential ads promoting T-Mobile's "Fav 5" campaign where winning submissions were voted for online and eventually broadcast on-air. The latest contest centers on T-Mobile's Sidekick LX device, and closes on February 25, 2008. Current has run several Viewer-Created Ad Messages (VCAM) Assignments since it was launched in 2005.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!
Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014