AOL Won't Kill the Running Man

Zachary Rodgers | November 23, 2009 | 0 comments

The release of AOL's new logo has some wondering about the fate of its Running Man mascot, closely identified with the company and especially with its AIM messenger product. AOL Chief of Staff Maureen Sullivan wants the world to know the little yellow guy will not be run down by a rebranding team drunk on reinvention.

On the contrary, AOL has specific plans for him in the coming year, she said. "The idea is not to lock him into the logo and set him a bit more free," she said. "We have some good things up our sleeve and where we'll see the Running Man in 2010."

"Consumers love the running man," she said.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.