Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today
Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today. Across the board Q4 spending was down by 8 percent year-over-year, though the retail sector increased its spend by 9 percent in the same timeframe. Some of the findings in the report were reported by the Wall Street Journal, including search in the recession.
By contrast, a slight uptick in search spending was measured by competing firm Clickable. Max Kalehoff, VP of marketing at Clickable, posted Q4 numbers that showed increases in spending among search advertisers over the last four months of 2008.
A breakout of search engine marketing trends and trends by vertical market for Efficient Frontier's report is available over at Search Engine Watch. A few key points:
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015