Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today
Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today. Across the board Q4 spending was down by 8 percent year-over-year, though the retail sector increased its spend by 9 percent in the same timeframe. Some of the findings in the report were reported by the Wall Street Journal, including search in the recession.
By contrast, a slight uptick in search spending was measured by competing firm Clickable. Max Kalehoff, VP of marketing at Clickable, posted Q4 numbers that showed increases in spending among search advertisers over the last four months of 2008.
A breakout of search engine marketing trends and trends by vertical market for Efficient Frontier's report is available over at Search Engine Watch. A few key points:
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
October 23, 2014
1:00pm ET/10:00am PT