Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today
Search advertisers withdrew dollars in Q4, according to a report from search marketing agency Efficient Frontier released today. Across the board Q4 spending was down by 8 percent year-over-year, though the retail sector increased its spend by 9 percent in the same timeframe. Some of the findings in the report were reported by the Wall Street Journal, including search in the recession.
By contrast, a slight uptick in search spending was measured by competing firm Clickable. Max Kalehoff, VP of marketing at Clickable, posted Q4 numbers that showed increases in spending among search advertisers over the last four months of 2008.
A breakout of search engine marketing trends and trends by vertical market for Efficient Frontier's report is available over at Search Engine Watch. A few key points:
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