How to Succeed in Advertising

  |  October 28, 2008   |  Comments

Recession got you down? Been laid off or downsized? One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM in the process

Joel Moss Levinson.jpgRecession got you down? Been laid off or downsized?

One man, Joel Moss Levinson, has earned over $200,000 in cash and prizes, becoming the king of CGM in the process. Today's NY Times profile describes, and links to, campaigns Levinson has created videos for brands as diverse as Best Western, Klondike, Little Penguin wine, Delta, and the American National CattleWomen, to name just a few.

His contest-winning is due in no small part to a social media marketing strategy, asking his Facebook and Twitter friends and followers to vote for his entries.

Hey, we all know CGM's big. But who knew it can be a living? Maybe you don't need that new agency gig after all.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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