Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen's new series "Fight Girls." The show follows ten female Muay Thai fighters
Girl networks make friends to promote girl fights. Oxygen and Glam Media pair up on a Web game tied to Oxygen's new series "Fight Girls." The show follows ten female Muay Thai fighters. (press release)
FLICKO: Michael Moore leverages YouTube to promote new movie on the healthcare system. Moore creates a YouTube group for new film SICKO and asks YouTubers to upload their "healthcare horror stories."
Demand Media buys how-to video hub. ExpertVillage.com launched last year to work with filmmakers who engage experts and produce a dozen or more videos on a topic. (press release)
Another directory assistance ad deal. VoiceSignal partners with AdMob to power ads on its VSearch(TM) voice search service. (press release)
Blogebrity gets into ad-supported music action. Engadget founding editor Peter Rojas reportedly gets behind a new record label, called RCRD LBL, that will offer music free with advertising. The Post reports it will "merge free, exclusive music with niche blog content to offer advertisers highly targeted sponsorship opportunities."
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT