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Anna Maria Virzi

Can This Online Ad Be Trusted?

  |  June 30, 2009   |  Comments

If you want to convince someone to share her Social Security number, mother's maiden name, and a credit card number, will these smiley and frowny faces do the trick?

Experian, a reputable credit scoring service, apparently thinks so.


Experian's ConsumerInfo.com ad, as seen on AOL.com, before activating animation:

ConsumerInfo.com.jpg


Experian's ConsumerInfo.com ad after activating animation:

CreditScoring.jpeg

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ABOUT THE AUTHOR

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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