Can This Online Ad Be Trusted?

  |  June 30, 2009   |  Comments

If you want to convince someone to share her Social Security number, mother's maiden name, and a credit card number, will these smiley and frowny faces do the trick? Experian, a reputable credit scoring service, apparently thinks so

If you want to convince someone to share her Social Security number, mother's maiden name, and a credit card number, will these smiley and frowny faces do the trick?

Experian, a reputable credit scoring service, apparently thinks so.


Experian's ConsumerInfo.com ad, as seen on AOL.com, before activating animation:

ConsumerInfo.com.jpg


Experian's ConsumerInfo.com ad after activating animation:

CreditScoring.jpeg

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

Jobs