Starwood built its aloft SL hotel in Second Life last September , built by marketing services firm ElectricArtists
Starwood built its aloft SL hotel in Second Life last September, built by marketing services firm ElectricArtists. Critics said the hotel was empty, which could harm a brand a year out from its real-world opening. Fast forward nine months to May, and the hotel is about to reveal a new design strategy in the virtual world based on input from Second Life residents. Visitors to the virtual hotel commented on design features in public spaces, guest rooms and the hotel's exteriors. Some of the changes, which will make it to the real-world hotels, include radios in the guest room showers, additional seating in the re:mix lobby, and display and support of local artists.
While the changes will be incorporated at aloft SL, they will be for a limited time. The hotel chain has asked residents to submit suggestions in the form of 500 words or less to virtualaloft.com of what to do with the land from aloft island when the campaign is completed. Residents have until Friday, June 1 to make suggestions.
Want to learn more? Join us at ClickZ Live New York 2015
[ALERT] Super Saver Rates Expire January 30. With over 15 years of experience delivering industry leading events, ClickZ Live brings together over 50 expert speakers to deliver an action-packed, educationally-focused agenda covering all aspects of digital marketing. Quick! - Register today to secure your place at the best rate.
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
January 29, 2015
1:00pm ET/10:00am PT