Hotel Tweaks Design Based on Second Life Feedback

  |  May 7, 2007   |  Comments

Starwood built its aloft SL hotel in Second Life last September , built by marketing services firm ElectricArtists

Starwood built its aloft SL hotel in Second Life last September, built by marketing services firm ElectricArtists. Critics said the hotel was empty, which could harm a brand a year out from its real-world opening. Fast forward nine months to May, and the hotel is about to reveal a new design strategy in the virtual world based on input from Second Life residents. Visitors to the virtual hotel commented on design features in public spaces, guest rooms and the hotel's exteriors. Some of the changes, which will make it to the real-world hotels, include radios in the guest room showers, additional seating in the re:mix lobby, and display and support of local artists.

While the changes will be incorporated at aloft SL, they will be for a limited time. The hotel chain has asked residents to submit suggestions in the form of 500 words or less to virtualaloft.com of what to do with the land from aloft island when the campaign is completed. Residents have until Friday, June 1 to make suggestions.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!

ABOUT THE AUTHOR

Enid Burns

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...