Google, Yahoo, Microsoft Sign Human Rights Ethics Code

  |  October 28, 2008   |  Comments

Google, Yahoo and Microsoft have signed an industry code of ethics designed to safeguard human rights and freedom of speech online

Google, Yahoo and Microsoft have signed an industry code of ethics designed to safeguard human rights and freedom of speech online. The Global Network Initiative guidelines, drawn up by Internet firms, academics and human rights groups, will aim to limit the data that is shared with authorities and governments around the world.

Under the guidelines, participating companies will attempt to reduce the scope of government requests that conflict with free speech and other human rights principles.

In a statement, Yahoo CEO Jerry Yang said the new guidelines "provide a valuable roadmap for companies like Yahoo operating in markets where freedom of expression and privacy are unfairly restricted."

Yahoo found itself in hot water last year when it handed over information to Chinese authorities which eventually lead to the imprisonment of two dissident journalists. Google has also encountered difficulties in China, and has agreed to censor local searches for terms such as "democracy" and "Tiananmen Square" in response to requests from Chinese authorities.

Ironically, these firms are constantly under fire from privacy advocates surrounding their use of consumer data in Europe and the U.S. Just last month, Google followed the lead of Yahoo and Microsoft and cut the amount of time it stores users' IP addresses from 18 months to nine in response to scrutiny from European regulatory bodies and privacy campaigners.

Outside of the EU and the U.S. however, it seems that internet firms are concerned about quite the opposite - the need to safeguard personal information from prying government eyes.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Jack Marshall

Jack Marshall was a staff writer and stats editor for ClickZ News from 2007 until August 2011. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...