Mobile Ads and Prod Placement for Toyota

  |  April 24, 2006   |  Comments

Finally, made-for-mobile programming has ads! Phew! Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Break: Proof of Innocence" will begin with 10-second ads for Toyota's Yaris created by Publicis Groupe SA's Saatchi & Saatchi

yaris.jpg

Finally, made-for-mobile programming has ads! Phew!

Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Break: Proof of Innocence" will begin with 10-second ads for Toyota's Yaris created by Publicis Groupe SA's Saatchi & Saatchi. The 2-minute mini-shows will also highlight the teensy sedan, according to a Wall Street Journal article.

Toyota aims to appeal to -- get this -- young consumers. Evidently, the TV show, "about a man who commits a crime so he can get thrown into jail and help his apparently falsely imprisoned brother break out," is big with the 18-34 year-olds. The new "mobisodes," as Fox refers to them, will be available to Sprint video subscribers beginning this week. Fox created a "24"-spinoff mobisode series last year called "24: Conspiracy."

Three or four Proof of Innocence shows will be released each week. Sprint subscribers can watch them on-demand, and the rest of us can catch them on Toyota.com after two weeks. Fox.com has also developed a Toyota-branded "Prison Break" microsite within the Fox.com domain featuring show-related content like streaming video from the the Prison Break wrap party.

The story notes that "analysts put the deal in the ballpark of $10 million."

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

Jobs

  • Editor
    Editor (Search Engine Watch) - New YorkRole Overview Search Engine Watch (SEW) provides tactical advice and information for businesses and site...