Finally, made-for-mobile programming has ads! Phew! Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Break: Proof of Innocence" will begin with 10-second ads for Toyota's Yaris created by Publicis Groupe SA's Saatchi & Saatchi
Finally, made-for-mobile programming has ads! Phew!
Thanks to Toyota, episodes of a new cell phone spinoff of Fox's "Prison Break" called "Prison Break: Proof of Innocence" will begin with 10-second ads for Toyota's Yaris created by Publicis Groupe SA's Saatchi & Saatchi. The 2-minute mini-shows will also highlight the teensy sedan, according to a Wall Street Journal article.
Toyota aims to appeal to -- get this -- young consumers. Evidently, the TV show, "about a man who commits a crime so he can get thrown into jail and help his apparently falsely imprisoned brother break out," is big with the 18-34 year-olds. The new "mobisodes," as Fox refers to them, will be available to Sprint video subscribers beginning this week. Fox created a "24"-spinoff mobisode series last year called "24: Conspiracy."
Three or four Proof of Innocence shows will be released each week. Sprint subscribers can watch them on-demand, and the rest of us can catch them on Toyota.com after two weeks. Fox.com has also developed a Toyota-branded "Prison Break" microsite within the Fox.com domain featuring show-related content like streaming video from the the Prison Break wrap party.
The story notes that "analysts put the deal in the ballpark of $10 million."
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT