Google's Ad Column Moves West From Siberia

Zachary Rodgers | August 12, 2009 | 0 comments

As noted by TechCrunch, Google has shifted the ad column on all search results pages to the left. The move is a bid to improve the visibility of sponsored links, and will no doubt drive higher click volume. How much higher is anyone's guess. Maybe you could help us with that?

Here's Google's statement on the change:
"We're constantly experimenting with new visual representations to improve the user experience and usefulness of our ads. In accordance with that philosophy, we've shifted the ads to the left on the page as a way to help users find what they are looking for on the Internet."

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.