If small merchants can't use Google Checkout on eBay, will they still adopt the fledgling service (which is partially designed to reward AdWords spending)? And how much does the ban hurt (in terms of transaction fees) all by itself? EBay does a whole lotta commerce, after all
If small merchants can't use Google Checkout on eBay, will they still adopt the fledgling service (which is partially designed to reward AdWords spending)? And how much does the ban hurt (in terms of transaction fees) all by itself? EBay does a whole lotta commerce, after all. Those are the questions on people's minds today, after the yesterday's revelation that eBay (parent to PayPal, of course) has decided to ban the rival service. (Page on acceptable and non-acceptable payment types here.)
There are a lot of complexities to this. What's to keep these small merchants from offering PayPal and Checkout on their sites that are separate from eBay? But, then again, PayPal still offers some functionality (like a shopping cart) that goes beyond what Google is making available. And to what extent was Google interested in courting small merchants, anyway, given that many of the charter stores are big names (and also big Google advertisers, no doubt)?
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT