Judging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success
Judging by the reactions of many, Microsoft has come off as trying a bit too hard to transform its new search brand into an overnight success. But while the flashy TV spots, homepage takeovers, and product placement deals do come off as strenuous, you have to give the company credit for playing around with creative formats that haven't been tried yet -- at least on behalf of a search engine.
Case in point: tonight's Bing-a-thon, a Microsoft sponsored "live party" on Hulu, which starts at 8pm. Hosted by SNL cast member Jason Sudeikis and G4's Olivia Munn, the hour-long show was developed by the Creative Artists Agency in L.A. How many will tune in? In all likelihood, only Hulu and Microsoft will ever know. But we'll follow the event and post reactions here tomorrow.
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ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, October 21-22
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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT