Search marketing luminary Andy Beal is on the move
Search marketing luminary Andy Beal is on the move. He announced today on his Marketing Pilgrim blog that he is stepping down as CEO of Fortune Interactive, the SEO firm he founded less than a year ago.
Some of you may remember the events of last summer, where Beal parted ways with WebSourced, in what he then described as a "philosophical differences" with his former employer. The situation at Fortune Interactive appears to be similar, in that Beal says there's a difference in the direction he'd like to take the company compared to where it's investors are headed.
Beal plans to do some SEM consulting while pondering his future, which may include starting a new company or joining an existing one.
So if anyone has any ideas for what Andy should do next, you might want to head out to San Jose for Search Engine Strategies, where he'll be speaking, drumming up new business, and considering what to do with his new-found freedom.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
2015 Holiday Email Guide
The holidays are just around the corner. Download this whitepaper to find out how to create successful holiday email campaigns that drive engagement and revenue.
Three Ways to Make Your Big Data More Valuable
Big data holds a lot of promise for marketers, but are marketers ready to make the most of it to drive better business decisions and improve ROI? This study looks at the hidden challenges modern marketers face when trying to put big data to use.
December 2, 2015
1pm ET/ 10am PT
Wednesday, December 9, 2015
5pm HKT / 5am ET