John McCain wants you to "Invest in Victory." According to information gathered by Media Trust, the McCain camp is running ads with a call-to-action reminiscent of the ones Clinton relied on during her run for the presidency. Ads spotted on sites based in swing states including New Hampshire and North Carolina, among other sites, urge supporters to "Invest in Victory, Donate $25."
Display ads from Hillary Clinton's shuttered campaign were almost entirely fundraising-based, suggesting people "Donate $5" or "Donate $50."
Until recently, John McCain for President hasn't taken a blatant fundraising approach in online display ads; rather, the campaign has pushed for people to sign petitions against pork-barrel spending, or sign up to join the campaign. (Using those sign-ups, he then hits up those registrants for donations. Barack Obama's campaign has taken a similar tack.
Check out our Campaign '08 display ad galleries:
Clinton ad gallery
McCain ad gallery
Obama ad gallery
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014