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Pamela Parker

A Name for Microsoft's Contextual Network

  |  February 16, 2006   |  Comments

What? You didn't know Microsoft had a contextual network? Well, it doesn't. Yet. But
Jensense did some intrepid digging on the site for the MIX conference, and came up with a name: ContentAds. If you expected something more imaginative, well, you're just going to be disappointed.

UPDATE: Microsoft launched a blog for adCenter this week. [via SearchViews]

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ABOUT THE AUTHOR

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

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