MySpace Redesign: First Takeover Ad is for The Dark Knight

Zachary Rodgers | June 18, 2008 | 0 comments

Batman's been made over so many times, in comics, TV and film, that the character is now defined by reinvention. So it's fitting that a MySpace homepage takeover ad for the latest flick in the franchise is the first to accompany the site's big redesign.

Fitting, but not extraordinary. You'd expect MySpace to pull out the stops for its first major ad execution under the new design regime. Instead it has produced a pretty standard backdrop execution consisting of the film's poster art -- which is naturally amazing -- with some flickery motion graphics tossed in to accentuate the image's apocalyptic flames. Oh, and a video with link to The Dark Knight's profile page. Nothing to criticize here, but, well I believe the word for it is "meh." (Deep Focus CEO Ian Schafer agrees.)

Having said all that, three cheers for MySpace. Its new design really is a big improvement, and advertisers have already taken notice.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.