I've heard a wide range of reactions among SES attendees to Google CFO George Reyes' "Law of large numbers" comments , which sent the company's stock into a brief tailspin
I've heard a wide range of reactions among SES attendees to Google CFO George Reyes' "Law of large numbers" comments, which sent the company's stock into a brief tailspin. If you missed it, Reyes said Google faces an era of slower growth and must look for new sources of revenue.
People I've spoken with largely dismiss those who suggest Reyes' comments mark the end of the great Google hogride. Sure, the company will exit hypergrowth (at least in the States); but the consensus here is that today's horrified headlines (Daily News: "Stox Dive on Google Jolt") say more about investor and journalist expectations than about Google's prospects.
That said, people clearly smell a whiff of change in the searchosphere. Google's comments combined with new evidence of a slowdown in search query volume in the U.S. create the impression that the hottest part of the fire, as far as online marketing is concerned, may have cooled somewhat.
Update: Google issued a statement "clarifying" Reyes comments, and John Battelle notes this isn't the first time Reyes has discomforted his employer with freely uttered concerns.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
May 6, 2015
12:00pm ET/9:00am PT