I've heard a wide range of reactions among SES attendees to Google CFO George Reyes' "Law of large numbers" comments , which sent the company's stock into a brief tailspin
I've heard a wide range of reactions among SES attendees to Google CFO George Reyes' "Law of large numbers" comments, which sent the company's stock into a brief tailspin. If you missed it, Reyes said Google faces an era of slower growth and must look for new sources of revenue.
People I've spoken with largely dismiss those who suggest Reyes' comments mark the end of the great Google hogride. Sure, the company will exit hypergrowth (at least in the States); but the consensus here is that today's horrified headlines (Daily News: "Stox Dive on Google Jolt") say more about investor and journalist expectations than about Google's prospects.
That said, people clearly smell a whiff of change in the searchosphere. Google's comments combined with new evidence of a slowdown in search query volume in the U.S. create the impression that the hottest part of the fire, as far as online marketing is concerned, may have cooled somewhat.
Update: Google issued a statement "clarifying" Reyes comments, and John Battelle notes this isn't the first time Reyes has discomforted his employer with freely uttered concerns.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT