In preparation for today's piece on streaming Flash-video grabbing software and its potential implications for media brands and marketers, I spoke with Macromedia awhile back. The goal was to familiarize myself with the capabilities of Flash when it comes to protecting copyrighted material and generally enabling more control.
In brief, though the story focuses on Applian's new stream-downloading app, several so-called stream ripping applications are already available. The difference with Applian's (or so they claim) is the new product lets users download RTMP streaming Flash streams, or files streamed through Macromedia's more secure proprietary platform. That platform, according to Macromedia, is meant to prevent users from ripping media files or grabbing digital media streams. At this point, though I've played around with the Applian app on a handful of sites, it remains unclear whether the software can really penetrate Flash's heavy duty barriers.
Chris Hock, Macromedia's Group Product Manager for Dynamic Media Organization told me the potential for grabbing video ads or content served through Flash is "definitely a concern for us." He added, "For us to be successful with content providers, we have to be successful with advertisers."
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Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014