Newspapers Got 27 Percent Online Local Ad Rev in '07

Kate Kaye | April 10, 2008 | 0 comments

In preparation for its upcoming conference in D.C., the Newspaper Association of America requested some preliminary data from Borrell Associates’ local online revenue study, expected in May. The NAA reported that, as found by Borrell, newspaper sites grabbed almost 27 percent of local online ad market share in '07, or over $2 billion in local online ad revenue. Paper sites also grabbed 26 percent of the$363 million spent on local video ads, according to the NAA's report.

Local YP and TV sites individually accounted for just under 10 percent of the market, and radio stations around 2 percent.

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ABOUT THE AUTHOR

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.