Ads on Twitter: Japan to be Testing Ground

  |  April 23, 2008   |  Comments

Do you Twitter? The micro-blogging phenomenon appears to be mid-tipping point, having spilled over from the developer/tech community into the general populace

Do you Twitter? The micro-blogging phenomenon appears to be mid-tipping point, having spilled over from the developer/tech community into the general populace. Well, into the marketing community anyway. Agency execs are there, as are ad rag reporters, and yes, a bunch of ClickZ writers and editors. (See feeds for Rebecca Lieb, Erin Brenner, Pete Blackshaw, Kevin Ryan and yours truly)

So the inevitable next step for Twitter is how to get ads on the platform without alienating users. It's a tough question. The application is more personal and conversation-based than blogging ever was, which naturally makes it a touchy place to stick marketing messages.

Its investors appear to have hit on a partial solution with a new Japanese version that includes ads from Toyota and others. Joi Ito, whose Digital Garage bought its Twitter stake in January, detailed the launch and the ad strategy in a blog post last night.

In addition to display ads across Twitter, Toyota has its own account where it can talk about events and products. Ito writes: "The ad directs people to their Twitter account where the users can follow that account. Toyota can easily see who their fans are and follow what their fans are saying about them." The car maker appears not to have posted to its profile yet.

It may be Twitter's revenues will come from placing ads on multiple overseas versions, while keeping the U.S. product free -- for now. Look for ads down the road when (Twitter hopes) everyone's grandma is tweeting updates from the retirement home musical theater audition room, and we're all too hopelessly reliant on the service to object to commercial interruptions.

twitter ads.jpg

ClickZ Live Chicago Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

5 Ways to Personalize Beyond the Subject Line

5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.

WEBINARS

    Information currently unavailable

Resources

Jobs