Dear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best during the holidays
Dear friends and colleagues, we'd like to take this opportunity on behalf of everyone at Incisive Media's New York office to wish you the very best during the holidays. And we hope 2010 is going to be productive, profitable and peaceful for you.
The team here is responsible for the day-to-day running of Search Engine Watch, ClickZ and the SES international series of conferences. And we know that everyone will be happy to join us in saying a big thank you to our many thousands of subscribers and conference attendees for your fabulous support during 2009.
And a big thank you also goes out to the leading experts who blog, write and speak for us at our conferences. Far too many to mention by name, but be sure we appreciate the fantastic gift of online marketing knowledge you share with everyone.
As we roll into the next decade there are many exciting changes and new innovations taking place for Search Engine Watch, ClickZ and SES. So I should also take the opportunity to thank our first class and tireless team in New York (and external team members) for the huge amount of work going on in the background to make 2010 the milestone year it's bound to be.
Once again, we wish you the very best and hope you have a wonderful time this holiday season.
Mike Grehan & Matt McGowan on behalf of the New York team.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Mike Grehan is currently CMO & managing director at Acronym where he is responsible for directing thought leadership programs and cross platform marketing initiatives, as well as developing new, innovative content marketing campaigns.
Prior to joining Acronym, Grehan was global VP, Content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject and is currently in the process of writing his new book “From Search To Social: Marketing To The Connected Consumer” to be published by Wiley later in 2014.
In March 2010 he was elected to SEMPO’s board of directors and after a year as VP he then served two years as president and is now the current chairman.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT