Intel Sponsors New Gaming Blog from Boing Boing

Zachary Rodgers | November 18, 2008 | 0 comments

Intel is the exclusive sponsor of a new gaming blog, Offworld, from the creators of Boing Boing. The site appears to have gotten off to a slightly rocky start however, since comments remain broken on the second day of its official debut.

The blog's launch and its sponsorship were arranged by Federated Media, the conversational media ad rep and network. According to the companies' statement, it "aims to distill the fractured, esoteric world of gaming forums, academia, communities, websites and blogs, into an easily digestible feed..."

Intel has been one of FM's most active ad partners. The Offworld blog is only the latest of several initiatives the companies have undertaken together lately. One of those was a "crowdsourced PC" project through which Intel and Asus solicited the public's idea on what the ideal computer would look like. Intel also is an early tester of FM's Conversational Marketing Toolbox, launched earlier this fall.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.