Travel aggregator Kayak made a few changes to get noticed by hopeful travelers
Travel aggregator Kayak made a few changes to get noticed by hopeful travelers. It will add travel alerts that act like Google news alerts based on the travel criteria entered. If e-mail won't cut it, KayakBot can be added to an AIM buddy list to chat with you about available deals.
Kayak is positioning itself to reach consumers in the most convenient ways. It moved its RSS sign-up to a more visible location on the site, though it could do more to make RSS more understandable by all but the savviest of Internet users -- as the announcement categorizes RSS users.
To signify the company's evolution to a meta-search 2.0 site, Kayak updated with a new logo.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT