You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign
You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign. Very ornate, and I love the way they use the scrubber bar. There's no point describing it. You have to click and interact to appreciate the execution.
Update: At Adobe & Goodby Silverstein's request, I've removed a link previously included in this post that pointed to Goodby's clients site for Adobe. I've requested either a URL or the ability to embed the ad in this post, so y'all can see exactly what I'm talking about here, and I'll update it again when they get back to me.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.