You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign
You may already have seen a few of these gorgeous display ads from Adobe, created by Goodby Silverstein for its Creative License campaign. Very ornate, and I love the way they use the scrubber bar. There's no point describing it. You have to click and interact to appreciate the execution.
Update: At Adobe & Goodby Silverstein's request, I've removed a link previously included in this post that pointed to Goodby's clients site for Adobe. I've requested either a URL or the ability to embed the ad in this post, so y'all can see exactly what I'm talking about here, and I'll update it again when they get back to me.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT