Microsoft Says Ditch TV and Go In-Game

Kate Kaye | August 25, 2009 | 0 comments

Microsoft's proposition to advertisers looking to reach 18-34 year old guys? Ditch TV and go in-game.

Microsoft-owned Massive has unveiled several new and to-be-released titles from EA, Activision, and THQ that include ad opportunities. From EA, in-game inventory is available in "Madden NFL 1," "NHL 10," "NBA LIVE 10," "Need for Speed Shift," and "Fight Night Round 4."
From Activision: "Guitar Hero 5," "DJ Hero," "Band Hero," "Tony Hawk: RIDE," and "Blur." Advertisers can also sponsor downloadable content in "Transformers: Revenge of the Fallen."

As for THQ, there's "UFC 2009 UndisputedT" and "MX vs. ATVT ReflexT." According to a Microsoft Advertising blog post, "Advertisers continue to take note of the opportunities the first UFCÂ® title in more than five years gives them to reach the sport's rabid fan base."

There's more from Ubisoft, 2K Sports, and Blizzard Entertainment. Also, the in-game ad net notes, "we'll be unveiling several other blockbuster titles and advertising opportunities in November when Massive hosts its Second Annual In-Game Ad Upfront event in New York City."

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ABOUT THE AUTHOR

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.