Less than two weeks after announcing it was ditching Google, eBay is back, but not in full force
Less than two weeks after announcing it was ditching Google, eBay is back, but not in full force. According to a New York Times report, eBay discovered, through what it stressed earlier was simply an ad optimization experiment, it wasn't as dependent on Google's AdWords as "some people thought."
As reported here, eBay pulled its ads aimed at U.S.-based Google users on or before June 13. Coincidentally, and many believe in direct response, the online auction house made the decision official after Google threatened to host a protest of eBay's ban on Google's Checkout payment system during eBay's annual bash for its hardcore sellers.
Of course, eBay owns Checkout rival PayPal, so it's no surprise it would rather not allow another digital transaction system on its site. Plus, although eBay will be allocating dollars to all the big search engines, it's got a special relationship with the Google adversary Yahoo, which both handles display ads on the eBay site and serves sponsored text links on eBay. Indeed, some folks think it's about time Yahoo and eBay tie the knot officially.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
September 17, 2014
September 23, 2014
September 30, 2014
1:00pm ET/10:00am PT