Less than two weeks after announcing it was ditching Google, eBay is back, but not in full force
Less than two weeks after announcing it was ditching Google, eBay is back, but not in full force. According to a New York Times report, eBay discovered, through what it stressed earlier was simply an ad optimization experiment, it wasn't as dependent on Google's AdWords as "some people thought."
As reported here, eBay pulled its ads aimed at U.S.-based Google users on or before June 13. Coincidentally, and many believe in direct response, the online auction house made the decision official after Google threatened to host a protest of eBay's ban on Google's Checkout payment system during eBay's annual bash for its hardcore sellers.
Of course, eBay owns Checkout rival PayPal, so it's no surprise it would rather not allow another digital transaction system on its site. Plus, although eBay will be allocating dollars to all the big search engines, it's got a special relationship with the Google adversary Yahoo, which both handles display ads on the eBay site and serves sponsored text links on eBay. Indeed, some folks think it's about time Yahoo and eBay tie the knot officially.
Learn Digital Marketing Insights From Leading Brands!
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda, or register and attend one of the best ClickZ events yet!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Singapore, 3-4 November
Hong Kong, 8-9 December
Hong Kong, 8-9 December
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
5 Ways to Personalize Beyond the Subject Line
82 percent of shoppers say they would buy more items from a brand if the emails they sent were more personalized. This white paper offer five tactics that will personalize your email beyond the subject line and drive real business growth.
November 19, 2014
1:00pm ET/10:00am PT