Not content to let competitor Ford steal all the online limelight, Chrysler will tomorrow launch a Web site, askDrZ.com, aimed at improving the company's image by giving it a human face. On the site, users will be able to pose questions to DaimlerChrysler Chairman Dieter Zetsche.
Ads across all media -- interactive advertising includes AOL, MSN and Yahoo -- will include the AskDrZ.com URL. It's unlikely you'll miss this campaign, as it'll appear on network and cable TV; in mass-market magazines like People; in national and local newspapers; and on radio in the top 50 markets.
The effort launches in conjunction with an employee pricing summer sales program.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
March 19, 2014