CitiBank Gets Blogswarmed

  |  March 6, 2006   |  Comments

AdFreak, Boing Boing , Consumerist and the rest of the blogosphere is abuzz about the fallout from CitiBank's apparant fraud issues that have caused untold numbers of customers to be locked out of their accounts. The CGM and mashups are underway

AdFreak, Boing Boing, Consumerist and the rest of the blogosphere is abuzz about the fallout from CitiBank's apparant fraud issues that have caused untold numbers of customers to be locked out of their accounts.

The CGM and mashups are underway. AdFreak's posting a spoof of the bank's ubiquiqitous "Live Richly" campaign. Consumerist has posted the office and cell phone numbers of the public affairs officer.

This story's been snowballing since yesterday. Where's the mainstream media coverage?

ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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