Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards
Three DoubleClick tools, which now are part of the Google family, were named winners of ClickZ Marketing Excellence Awards. Omniture, Responsys, Marin Software, and Bazaarvoice Ask & Answer rounded out the list of award recipients.
DART for Advertisers was recognized in the ad management category; DoubleClick Mobile for its mobile marketing tool, and DoubleClick HD Video for video ad format or platform.
Other award recipients were: Bazaarvoice Ask & Answer for social media marketing; Marin Software for its search ad management tool; Omniture SiteCatalyst for analytics, and Responsys for e-mail marketing.
Special thanks to more than 1,000 people who submitted entries. You brought attention to lots of different tools that enable marketers to spend more time worrying about marketing than technology.
Also much thanks to our judges who evaluated finalists and winners.
Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, Oct 3 to take advantage of Early Bird Rates!
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT