Microsoft Sues Three for Click-Fraud

Zachary Rodgers | June 16, 2009 | 0 comments

A sampling of what ClickZ's editors are reading this morning:

-Microsoft Sues Three in Click-Fraud Scheme (NYT) Filing follows year-long investigation.

-P&G Viral Video Attempt Replaces 'Guy Parts' with 'Girl Parts (AdAge) Risque effort for Tampax is a surprise coming from CPG giant.

-Facebook dethrones MySpace in the U.S. (LA Times) Comscore's latest numbers show News Corp.'s dominant social media reach has been usurped.

-Multilayered Cadbury Campaign Takes Off (Mashable)

-Startup AdMob Talks With Possible Buyers (Bloomberg)

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.