R/GA set up R/GA Brand Design, to address the shift of branding in the digital age
R/GA set up R/GA Brand Design, to address the shift of branding in the digital age. The new division takes into account early consumer impressions, if not first impressions, including when a prospective customer lands on a Web site to find out more about a brand or product. "As brand-consumer relationships shift to the digital sphere, the responsibility of brand perception is shifting to digital agencies," R/GA said in a statement.
The agency's core competency has always been digital, and has later expanded to encompass TV and other media. The Brand Design shop will include branded interfaces for online, mobile, retail, and out-of-home. R/GA Brand Design takes into account user experience such as visuals, sounds, movement and navigation. Marc Shillum was hired by the agency as director of brand design to lead the practice. He was creative director at TBWA London, where he worked on the pan-European Sony Playstation software account. In the past he also worked at Wieden + Kennedy in London.
Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Singapore, 5-6 March
Bangkok, 17-18 March
Hong Kong, April 2015
A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!
Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.
March 24, 2015
12:00pm ET/9:00am PT