R/GA Builds New Digital Branding Shop, Hires TBWA's Shillum

R/GA set up R/GA Brand Design, to address the shift of branding in the digital age

R/GA set up R/GA Brand Design, to address the shift of branding in the digital age. The new division takes into account early consumer impressions, if not first impressions, including when a prospective customer lands on a Web site to find out more about a brand or product. “As brand-consumer relationships shift to the digital sphere, the responsibility of brand perception is shifting to digital agencies,” R/GA said in a statement.

The agency’s core competency has always been digital, and has later expanded to encompass TV and other media. The Brand Design shop will include branded interfaces for online, mobile, retail, and out-of-home. R/GA Brand Design takes into account user experience such as visuals, sounds, movement and navigation. Marc Shillum was hired by the agency as director of brand design to lead the practice. He was creative director at TBWA London, where he worked on the pan-European Sony Playstation software account. In the past he also worked at Wieden + Kennedy in London.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource