R/GA set up R/GA Brand Design, to address the shift of branding in the digital age
R/GA set up R/GA Brand Design, to address the shift of branding in the digital age. The new division takes into account early consumer impressions, if not first impressions, including when a prospective customer lands on a Web site to find out more about a brand or product. "As brand-consumer relationships shift to the digital sphere, the responsibility of brand perception is shifting to digital agencies," R/GA said in a statement.
The agency's core competency has always been digital, and has later expanded to encompass TV and other media. The Brand Design shop will include branded interfaces for online, mobile, retail, and out-of-home. R/GA Brand Design takes into account user experience such as visuals, sounds, movement and navigation. Marc Shillum was hired by the agency as director of brand design to lead the practice. He was creative director at TBWA London, where he worked on the pan-European Sony Playstation software account. In the past he also worked at Wieden + Kennedy in London.
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Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT