A Little Growth Is Better Than Zero Growth

  |  November 25, 2008   |  Comments

Another downward trending forcast, this time from eMarketer

emarketer_chart_revision_11_25.jpgAnother downward trending forcast, this time from eMarketer. The research firm has removed a digit from its 2009 interactive advertising spend forecast.

eMarketer's predicting 8.9 percent growth in ad spend next year, as opposed to the double-digit call they (and most other firms) were making last summer - in their case, 14.5 percent.

Glum? You shouldn't be. Growth is growth. You'd rather be working in financial services or the auto industry and experience negative growth? Times are tough all over, but up is still up.

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ABOUT THE AUTHOR

Rebecca Lieb

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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