Art for Ads' Sake

  |  May 14, 2007   |  Comments

Eyebeam, the non-profit group that promotes "shopdropping" -- a tactic used by artists and activists to clandestinely place objects in retail stores -- is out with ad-blocking software that substitutes art images for banners and tombstones. The software is a version of "Adblock Plus" that works with Firefox to sub in unspecified art for ad placements

Eyebeam, the non-profit group that promotes "shopdropping"
-- a tactic used by artists and activists to clandestinely place objects in retail stores -- is out with ad-blocking software that substitutes art images for banners and tombstones.


The software is a version of "Adblock Plus" that works with Firefox to sub in unspecified art for ad placements. A New York Times story on the effort included comments from Web site owners lamenting the fact that someone has to pay for content and ad blocking robs sites of this ability.


Some types of ads, e.g. pop-ups, are offensive to most consumers, the majority of whom use blocking browsers and plug-ins to supress them. This has helped keep the level of pop-up and pop-under ads to 6 percent of total impressions, about where it was four years ago, says Nielsen/NetRatings.


The good news for advertisers is that by eliminating the most annoyed consumers from the pool, effectiveness of ads has risen. Eyebeam's software may contribute to that effect, but it doesn't take an advanced degree in mathematics to realize there must be diminishing returns. After all, as the number of consumers who use blockers, art-related or otherwise, climbs to 100 percent, Internet ads as we know them will no longer exist.


But given the power of the Web to target users, and indeed to deliver ads and offers that many of them want and seek, no doubt other ways to get the message out will materialize.

ClickZ Live New York Want to learn more?
Attend ClickZ Live New York March 30 - April 1. With over 15 years' experience delivering industry-leading events, ClickZ Live brings together over 60 expert speakers to offer an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!

ABOUT THE AUTHOR

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...