Chitika faces criticism from publishers

  |  December 12, 2005   |  Comments

Chitika, a new contextual ad network that launched in May, has come under fire from publishers in its network -- mostly bloggers -- who once sang its praises. Their eMiniMalls ads had been gaining steam among bloggers, with many reports of Chitika's ads performing better than AdSense on some sites

Chitika, a new contextual ad network that launched in May, has come under fire from publishers in its network -- mostly bloggers -- who once sang its praises.

Their eMiniMalls ads had been gaining steam among bloggers, with many reports of Chitika's ads performing better than AdSense on some sites. But once Chitika began auditing its results in October, revenues began dropping -- by anywhere from 15 percent to as much as 90 percent, according to reports on blogs like JenSense and ThreadWatch. And if that was not enough of a problem for publishers, Chitika is also being criticized for not telling publishers of the drastic drops until early December, so most publishers ended up keeping the lower-performing ads on their site for over a month before they knew the extent of the reductions caused by the audits.

So it seems there are at least two lessons to be learned from this:
1. Transparency is good. Hiding things is bad.
2. Don't mess with bloggers. When they get mad, they tell people, and some of them know a whole lot of people.

ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

ABOUT THE AUTHOR

Kate Kaye

Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

ion Interactive Marketing Apps for Landing Pages White Paper

Marketing Apps for Landing Pages White Paper
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.

eMarketer: Redefining Mobile-Only Users: Millions Selectively Avoid the Desktop

Redefining 'Mobile-Only' Users: Millions Selectively Avoid the Desktop
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?

Jobs

    • Contact Center Professional
      Contact Center Professional (TCC: The Contact Center) - Hunt ValleyLooking to join a workforce that prides themselves on being routine and keeping...
    • Recruitment and Team Building Ambassador
      Recruitment and Team Building Ambassador (Agora Inc.) - BaltimoreAgora, www.agora-inc.com, continues to expand! In order to meet the needs of our...
    • Design and Publishing Specialist
      Design and Publishing Specialist (Bonner and Partners) - BaltimoreIf you’re a hungry self-starter, creative, organized and have an extreme...