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More E-mail Marketers Hugging Trees

  |  April 29, 2008   |  Comments

Retailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007. That trend was noted by RetailEmail.Blogspot , which tracks the e-mail marketing campaigns of more than 100 large online retailers. Tactics varied among retailers

Earth Day .jpgRetailers promoting Earth Day in their e-mail messages this year increased to 16 percent, up from a measly 4 percent in 2007.

That trend was noted by RetailEmail.Blogspot, which tracks the e-mail marketing campaigns of more than 100 large online retailers.

Tactics varied among retailers. Some such as Banana Republic donated a slice of sales to green charities; others such as OfficeMax promoted energy-efficient products, said Chad White, editor-at-large of the Email Experience Council and founder of RetailEmail.Blogspot.

Other retailers promoted green products in recent weeks, but didn't specifically mention Earth Day. Among them: REI, whose e-mail discussed recycling's merits.

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ABOUT THE AUTHOR

Anna Maria Virzi

Anna Maria Virzi, ClickZ's executive editor from 2007 until 2012, covered Internet business and technology since 1996. She was on the launch team for Ziff Davis Media's Baseline and also worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

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