Morning Reads: Search Queries Mirror Economy, Can MySpace be a Comeback Kid?

Zachary Rodgers | June 9, 2009 | 0 comments

Google Searches Mirror the Economy (Fortune)
Google queries for terms like "investments" closely match the stock market's performance, according to a study the search giant commissioned from Compete. The study also identifies the search traits of high-value credit card shoppers -- mainly that they search a whole lot.

Can MySpace Pull Off a Comeback? (CNN)
Few sites have ever come back from a decline in popularity. MySpace is clearly determined to beat the odds, but what will be its secret sauce? No answers in this story, but a few good questions.

Adobe Strives to Crack the Smart-Phone Market (WSJ)
In a strategy with implications for mobile rich media, Adobe is striking alliances to bring Flash to a variety of handsets where it's not been available.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.