Following deals with Idearc Media's SuperPages.com and IAC/InterActiveCorp's Citysearch , TurnHere (so far they're still indie!) signed with AT&T subsidiary YellowPages.com
Following deals with Idearc Media's SuperPages.com and IAC/InterActiveCorp's Citysearch, TurnHere (so far they're still indie!) signed with AT&T subsidiary YellowPages.com. Like those other relationships, the agreement pairs YellowPages.com local advertisers with TurnHere's network of videographers. In the case of this recent deal, TurnHere will produce videos about local and small businesses for the YP firm's Video Profile product.
Yellow Book USA also began testing video products for advertisers last year. Many believe it will take middlemen like yellow pages publishers or other online local service providers to guide local business owners toward Web video and educate them about it.
Indeed, partnerships like the ones with TurnHere introduce the video production firm to small and local advertisers they may not be able to easily attract otherwise.
The local online video thing seems to be pretty happenin'. Local online video and TV ad firm SpotRunner just snapped up GlobeShooter, another firm offering access to a network of indie filmmakers, videographers, photographers and producers.
Considering how many directories firms and others serving small and local advertisers are banking on video ads and profiles, it'll be interesting to see if this stuff really takes hold this year.
On the heels of a fantastic event in New York City, ClickZ Live is taking the fun and learning to Toronto, June 23-25. With over 15 years' experience delivering industry-leading events, ClickZ Live offers an action-packed, educationally-focused agenda covering all aspects of digital marketing. Register today!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
Hong Kong, May 5-6, 2015
Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT