180solutions Ethics Transplant Apparently Successful

Zachary Rodgers | September 7, 2005 | 0 comments

Adware player 180solutions is on a best practices binge this week. Yesterday I learned the firm joined the venerable NAI. Today it announces a zero tolerance stance toward rogue affiliates. From the release:

The new technology is designed to thwart the efforts of rogue distributors who use botnets, Windows security holes and other illicit means to fraudulently install the company's software onto computers without user consent.

S3 technology, which helps prevent the suppression or manipulation of the user consent experience prior to installation, is included in all new distributions of the Zango Search Assistant and the 180search Assistant beginning today.

While all new affiliates are now required to distribute only the S3-enabled search assistants, existing affiliates will be given until December 31, 2005, to switch over to the new distribution format at which point no affiliate will receive payment from 180solutions for distributing previous versions of the search software.

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ABOUT THE AUTHOR

Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.