Hey look, it's an advertising battle for the YouTube age. Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on YouTube
Hey look, it's an advertising battle for the YouTube age.
Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on YouTube. TurboTax's is a rap video competition hosted by Vanilla Ice. Entries range from merely bad to the utterly ridiculous, from traditional hip-hop to so-whacked-it's-almost-good. What do you call that last one: TaxCore? (Oh, and here's Vanilla's contribution.)
TaxCut Online meanwhile is asking YouTubers to submit videos on the theme "Me and My Super Sweet Refund." Nearly 150 contributions so far. The dumber the better seems to be the rule here.
Both contests offer cash prizes to contributors. Is this a good way to get more people to file their taxes online? I don't know, but I'm feeling taxed.
August 10-12: Revolutionize your digital marketing campaigns at ClickZ Live San Francisco! Educating marketers for over 15 years, our action-packed, educationally-focused agenda covers every aspect of digital marketing. Early Bird rates available through Friday, July 17 - save up to $300! Register today.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.