Hey look, it's an advertising battle for the YouTube age. Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on YouTube
Hey look, it's an advertising battle for the YouTube age.
Two online tax services, TurboTax and TaxCut Online, have launched dueling video contests on YouTube. TurboTax's is a rap video competition hosted by Vanilla Ice. Entries range from merely bad to the utterly ridiculous, from traditional hip-hop to so-whacked-it's-almost-good. What do you call that last one: TaxCore? (Oh, and here's Vanilla's contribution.)
TaxCut Online meanwhile is asking YouTubers to submit videos on the theme "Me and My Super Sweet Refund." Nearly 150 contributions so far. The dumber the better seems to be the rule here.
Both contests offer cash prizes to contributors. Is this a good way to get more people to file their taxes online? I don't know, but I'm feeling taxed.
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Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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