We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts. Now, some are talking about the repercussions. We've seen message board posts -- such as Discovery's on the Search Engine Watch forum -- and received e-mails from folks who made changes to their accounts, or turned off their accounts, on the Friday before the weekend snafu. Discovery said the problem resulted in his account being over budget by $12K, while an e-mail correspondent told ClickZ he was charged $549.59 in a week in which his account was supposedly turned off. I'd hate to be a Yahoo! Search Marketing representative right about now...
UPDATE: sebastian at SEW's forum posts an annotated version of YSM's apology letter to advertisers.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
March 19, 2014