We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts
We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts. Now, some are talking about the repercussions. We've seen message board posts -- such as Discovery's on the Search Engine Watch forum -- and received e-mails from folks who made changes to their accounts, or turned off their accounts, on the Friday before the weekend snafu. Discovery said the problem resulted in his account being over budget by $12K, while an e-mail correspondent told ClickZ he was charged $549.59 in a week in which his account was supposedly turned off. I'd hate to be a Yahoo! Search Marketing representative right about now...
UPDATE: sebastian at SEW's forum posts an annotated version of YSM's apology letter to advertisers.
Pro Rank Tracker is a cutting-edge ranking tracking tool for keeping you up-to-date with all the latest changes in the rankings of your websites and videos.
Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.
US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.
E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.
October 13, 2015
1pm ET/ 10am PT
November 12, 2015