We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts
We reported that Yahoo! Search Marketing (fka Overture) had been hit with technical troubles affecting advertisers' access to accounts. Now, some are talking about the repercussions. We've seen message board posts -- such as Discovery's on the Search Engine Watch forum -- and received e-mails from folks who made changes to their accounts, or turned off their accounts, on the Friday before the weekend snafu. Discovery said the problem resulted in his account being over budget by $12K, while an e-mail correspondent told ClickZ he was charged $549.59 in a week in which his account was supposedly turned off. I'd hate to be a Yahoo! Search Marketing representative right about now...
UPDATE: sebastian at SEW's forum posts an annotated version of YSM's apology letter to advertisers.
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