Amex Offers RSS Offers

  |  September 1, 2006 

Amex RSS.jpgAmex has adopted RSS. That's big.

One of America's major direct marketers has a new value proposition "Get Information How You Want, When You Want." Cardholders can opt to receive awards program news, travel offers, and offers targeted to specific geographical regions.

The page (you need an account to log-in) explains RSS in concise terms and offers buttons to direct feeds to the major newsreaders.

This is a big win for syndication fans. American Express is a big influencer. Others are sure to follow.

Attend SES New York March 19-23 to learn the latest in social media marketing, integrated marketing, SEO, PPC, and more.

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ABOUT THE AUTHOR

Rebecca

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.

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