The Eyes Have It

Rebecca Lieb | October 23, 2007 | 0 comments

Lee book.jpg Congratulations to our longtime paid search columnist Kevin Lee. His new (and first) book, The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy, was just released.

It's so new, we haven't even received our review copy yet, but we do know that in the book Kevin addresses digital marketing issues far beyond the scope of search alone. Topics include how marketers can know if their agency is capable of executing a profitable digital marketing campaigns; how agencies can ensure they remain competitive; how to build an in-house digital marketing team; auction-based media markets; and media planning in a dynamic digital environment.

If you follow Kevin's columns on this site, or have ever heard him speak on digital marketing (which he does virtually non-stop), you know this is one book that's going to be worth picking up.

Good going, Kevin!

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ABOUT THE AUTHOR

Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.