Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well
Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well.
Sure, the folks at Toyota and Attik decided to promote their new Want2Bsquare campaign for the Scion using street postings and the like, but it also annoyed some of their target demographic in San Francisco enough that this fella put together his own video telling Toyota off for making a mess.
Still it's no where near as bad at the Aqua Teen Hunger force fiasco out in Boston the other day, and there's no word yet on whether or not the SFPD riot police will be called out to blow up the postings as potential explosive devices, or even clean them up.
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Gartner Magic Quadrant for Digital Commerce
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Paid Search in the Mobile Era
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
June 10, 2015
12:00pm ET/9:00am PT