Guerilla marketing may be all the rage in reaching out to some of the younger and cooler kids out there, but you also have to deal with the potential backlash as well.
Sure, the folks at Toyota and Attik decided to promote their new Want2Bsquare campaign for the Scion using street postings and the like, but it also annoyed some of their target demographic in San Francisco enough that this fella put together his own video telling Toyota off for making a mess.
Still it's no where near as bad at the Aqua Teen Hunger force fiasco out in Boston the other day, and there's no word yet on whether or not the SFPD riot police will be called out to blow up the postings as potential explosive devices, or even clean them up.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
March 19, 2014