Jason Calacanis has just used to his blog to chew out his sales team: Wow! Amazing coverage of E3 team Joystiq!!! (with the assist from team Engadget) resulted in over 1M page views yesterday
Jason Calacanis has just used to his blog to chew out his sales team:
Wow! Amazing coverage of E3 team Joystiq!!! (with the assist from team Engadget) resulted in over 1M page views yesterday. Huge...
If only we had E3 sponsors... grrrrrrrrrrrrrrrrrrrrrrr.
Team AMN/WIN Sales: Next year sell this thing out!!! We missed a huge revenue opportunity.
Perhaps feeling a tad regretful, he then explains:
[ Note: As a publisher I'd rather have the quality without the sales, than the sales without the quality.... but we gotta get both lined up for next year. Frankly, we've got so much on our plates it's hard for our sales team to keep up--so I'm just busting on my already overworked group. High class problem to have. :-) ]
Blogger transparency taken to a new extreme!
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) brings together the industry's leading practitioners and marketing strategists to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, this year's comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.