With all the supposed demand for video ad inventory, you'd think I wouldn't be subjected to the same pre-roll ad over and over. The other night, though, we were watching outtake clips from The Office on NBC.com. First of all, the things last just a minute or two; still, in between each clip we were shown a spot. And not only that, it was the same damn spot. (I'm not being profane, I'm quoting Shakespeare.)
Even if I could tolerate Jessica Simpson, I'd rather not have to sit through an ad for her new flick "Employee of the Month" once, much less twice. Steve and I both lost patience before the third clip rolled, abandoning the site.
Not only does this makes for a crappy user experience, it has me second-guessing this pre-roll ad demand everybody's talking about.
Meet Your Favorite ClickZ Contributors
Many of ClickZ's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Jeremy Hull, Lisa Raehsler, Andrew Goodman, Bryan Eisenberg, Mathew Sweezey, Aaron Kahlow, Stephanie Miller, Simms Jenkins, Jeanne S. Jennings, Dave Hendricks and more!
Kate Kaye was Managing Editor at ClickZ News until October 2012. As a daily reporter and editor for the original news source, she covered beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.
March 19, 2014