Instead of hosting a holiday party this year, Facebook has contacted friends and press offering to make a $25 charitable donation in their name.
In an e-mail signed by the Facebook Communications and Policy Team, the company directs recipients to DonorsChoose.org, where they can choose from a long list of classroom projects to fund. The e-mail list presumably went out to journalists, analysts and Capitol Hill workers.
More companies seem to be setting aside the material aspects of the holidays -- choosing instead to give the gift of giving. ClickZ received a similar gift message from Schematic, which made a donation in our name to charity: water, which is focused on providing clean drinking water in developing nations. And Google has reportedly decided to donate $20 million to charity in lieu of giving lavish gifts to its ad partners (Update: Check out Google's holiday card here.)
It's a trend we can get behind. Sure, we might miss the yuletide parties and fruit cakes a little. But having the chance to make a difference in communities that desperately need it more than makes up for the loss.
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Managing Editor Zach Rodgers oversees ClickZ's award-winning coverage of news and trends in digital marketing. As a journalist he has reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. His stories have appeared in Mashable, Search Engine Watch and Kauffman publications, among others, and he has been cited by government and advocacy groups such as the Center for Digital Democracy, U.S. PIRG, the U.K. Independent. He previously held editorial roles at TurboAds, WirelessAdWatch, Internet Advertising Report, ChannelSeven.com, and Datamation. He can be found on Twitter at @zachrodgers.

February 15, 2012
1:00pm EST / 10:00am PST
February 22, 2012
1:00pm EST / 10:00am PST
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