Isobar Nabs Brazilian Agency

  |  February 21, 2007   |  Comments

Isobar has signed a deal to acquire AgenciaClick in Brazil

isobar.gifIsobar has signed a deal to acquire AgenciaClick in Brazil. Isobar parent Aegis Group will pay £15.9 million, or $31.1 million, in cash for the firm and may also deliver up to 3.4 million Aegis shares over five years, depending on performance.

AgenciaClick was founded in 1999 and has grown to approximately 280 employees. It has offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte. Senior management will remain.

Not so long ago, Aegis was one of the most acquisitive agency conglomerates out there, but this is the first buy-out we've seen from them in a while. In a short space of time, it bought iProspect, London-based de-construct, Hungary-based Kirowski and Sweden-based FarFar. Earlier it bought Lot 21 and Vizium.

ClickZ Live Chicago Join the Industry's Leading eCommerce & Direct Marketing Experts in Chicago
ClickZ Live Chicago (Nov 3-6) will deliver over 50 sessions across 4 days and 10 individual tracks, including Data-Driven Marketing, Social, Mobile, Display, Search and Email. Check out the full agenda and register by Friday, August 29 to take advantage of Super Saver Rates!

ABOUT THE AUTHOR

Zachary Rodgers

Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects. 

COMMENTSCommenting policy

comments powered by Disqus

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

BigDoor: The Marketers Guide to Customer Loyalty

The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Jobs

    • Sales Planner
      Sales Planner (Verve ) - New YorkAbout Verve   Verve is the leader in location powered mobile advertising. We manage one of the largest mobile...
    • Systems Analyst/Support
      Systems Analyst/Support (Agora Inc. ) - BaltimoreIRIS (Increased Revenue Intuitive Software ) is proprietary software that helps marketers...
    • Client Services Support Specialist
      Client Services Support Specialist (Agora Inc. ) - Delray Beach OVERVIEW:  This position requires a highly motivated and resourceful individual...