Isobar has signed a deal to acquire AgenciaClick in Brazil. Isobar parent Aegis Group will pay Â£15.9 million, or $31.1 million, in cash for the firm and may also deliver up to 3.4 million Aegis shares over five years, depending on performance.
AgenciaClick was founded in 1999 and has grown to approximately 280 employees. It has offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte. Senior management will remain.
Not so long ago, Aegis was one of the most acquisitive agency conglomerates out there, but this is the first buy-out we've seen from them in a while. In a short space of time, it bought iProspect, London-based de-construct, Hungary-based Kirowski and Sweden-based FarFar. Earlier it bought Lot 21 and Vizium.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
*Super Saver Rates expire Jan 24.
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
December 12, 2013
1:00pm ET / 10:00am PT