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Isobar has signed a deal to acquire AgenciaClick in Brazil. Isobar parent Aegis Group will pay £15.9 million, or $31.1 million, in cash for the firm and may also deliver up to 3.4 million Aegis shares over five years, depending on performance.
AgenciaClick was founded in 1999 and has grown to approximately 280 employees. It has offices in Sao Paulo, Rio de Janeiro, Brasilia and Belo Horizonte. Senior management will remain.
Not so long ago, Aegis was one of the most acquisitive agency conglomerates out there, but this is the first buy-out we've seen from them in a while. In a short space of time, it bought iProspect, London-based de-construct, Hungary-based Kirowski and Sweden-based FarFar. Earlier it bought Lot 21 and Vizium.
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ABOUT THE AUTHOR
Until March 2012, Zach Rodgers was managing editor of ClickZ's award-winning coverage of news and trends in digital marketing. He reported on the rise of web companies, data markets, ad technologies, and government Internet policy, among other subjects.
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