Univision Launches Branded Network

Kate Kaye | November 30, 2009 | 0 comments

The branded ad network phenomenon has cooled a bit in the past year, but apparently some publishers still find value in the model. Spanish-language media firm Univision Interactive Media is the latest to extend its name to a network -- in this case, one comprised of non-owned Spanish-language sites.

"The new unit targets U.S. Hispanics and provides a far-reaching digital advertising and publisher network comprised of pre-screened, high-quality Spanish-language online and mobile websites," notes a company press release.

The new Univision Partner Group includes Caracol TelevisiÃ³n, Revista Caras, Perfil.com, El Espectador, TyC Sports, Ambito Financiero, and others.

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ABOUT THE AUTHOR

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.