A lawsuit that had the potential to define how far trademark infringement can go when applied to subdomains has been settled out of court. The lawsuit was filed by California non-profit religious organization Jews for Jesus against Google in response to a blogger who set up a blog critical of the group at jewsforjesus.blogspot.com.
According to attorney and Santa Clara University law professor Eric Goldman, the case could have set some precedent about third-level subdomains (like the "blog" part of http://blog.clickz.com). While trademark law has been shown to apply to a regular domain name, it has not yet been applied to third-level ones, and it's not clear that it would apply, he said. It would also help define Google's responsibility in what subdomains it allows to be registered.
The case was settled by Jews for Jesus and the blogger, who transferred the site over to them. Since the issues were never decided by a judge, the world will have to wait for the next lawsuit to find the answers to those questions.
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Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets. You can follow Kate on Twitter at @LowbrowKate.

February 15, 2012
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