Move over, Kindle
Move over, Kindle. The Japanese (women in particular) are reading - and writing - entire novels on mobile phones. It's been a shot in the arm to several Japanese publishers, and some of the novelists are becoming hot media properties, branching out into film, television and of course, video games.
An articles in the current New Yorker magazine offers a fascinating glimpse into this phenomenon. Only a summary of the piece is provided on their Web site, but it's well worth picking up the current issue to read over the holiday break.
And you thought your phone was smart!
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Rebecca was previously VP, U.S. operations of Econsultancy, an independent source of advice and insight on digital marketing and e-commerce. Earlier, she held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including "The New York Times" and "The Wall Street Journal." Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also taught at New York University's Center for Publishing, where she also served on the Electronic Publishing Advisory Group. Rebecca, author of "The Truth About Search Engine Optimization," was ClickZ's editor-in-chief for over seven years.
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Google My Business Listings Demystified
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5 Ways to Personalize Beyond the Subject Line
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December 9, 2014
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